Browsing articles from "July, 2010"
By Karan // Uncategorized // 2,495 Comments
The just concluded Cannes Film Festival is the trading and showbiz mecca for film fraternity around the globe. At some time or the other, a lot of global film makers and investors have drawn inspiration by the grandeur of this landmark film event and aspired to showcase, network and trade their products. I see it as world’s leading “Film Bazaar” which brings together artistes, directors, entrepreneurs, sales agents, studio heads and buyers under one roof. This time, I had the opportunity of being a part of this “bazaar” along with my creative director and my investment advisor. The agenda, apart from gaining a live experience, was to create a soft buzz for our forthcoming film “Bhindi Baazaar”.
Though this was my second trip to Cannes after attending the MIP TV Festival on a previous occasion, the week-long stay at Cannes 2010 enriched me with the trading and networking intricacies of showbiz business amidst a global pool of film talent, marketing ideas and entrepreneurship.

Considering the fact that our first independent movie project “Bhindi Bazaar” starring the highly talented bunch of Kay Kay Menon, Pawan Malhotra, Prashant Narayan, Piyush Mishra, Shilpa Shukla amongst others had yet to go into post production stage, the challenge was to create a soft buzz and curiosity amongst targeted fraternity members with minimal efforts and inputs during the festival.

Our “warming up” exercise included an announcement in Screen International (Cannes 2010 edition), a banner on the main strip “La Croisepte” located strategically at “Palais” which is the main screening arena for the festival films with around 20 screens and a casual evening with some sales agents and fraternity people toasting champagne & biting on canapés. The announcement coincided with “India Special Day” at Cannes on 15th may.

On the networking front, I and my expert colleagues had the privilege of gaining valuable inputs and contacts interacting with lot of key and important global film trade personalities including agents and buyers.

The Indian presence was visible in the form of NFDC, big banners like UTV, EROS, Reliance; the Indian Pavillion and popular bollywood personalities. The big red carpet announcement emerged from Shekhar Kapoor about his $150 million project “Paani”.

I noticed that countries like Japan and Russia are the big markets for Indian movies (including old movies) when it comes to redubbing and subtitling. Otherwise, Indian film industry is yet to make a mark in the global film trading markets. Perhaps the upside is the fact that the scope for film trade is immense for the new generation of “hungry” film makers.

I do look forward to a much more active presence at Cannes 2011 with couple of our independent film projects underway and express my gratitude to the whole production and creative team of “Bhindi Baazaar” spearheaded by the talented youngster Ankush Bhatt who is all set to debut as a hindi film director with this project.
The British Graduate 100 Awards.

Producer Karan Arora of Highground Enterprise was among the esteemed panel of judges of British Graduate 100, 2010.

Highground Enterprise sponsored the category "MEDIA, FILM & ARTS" of Graduate 100.


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